We are currently in pilot in Hong Kong, and we are pleased by the uptake in our gyms. "Current members will enjoy the digital access, and new members will be signed up to enable access to both the premium version of the app and all our gym locations.
#Utime crash upgrade#
UTime Fitness' next step is to upgrade all memberships to the new hybrid model. These features, integrated into the UTime Fitness ecosystem, seamlessly combines physical and digital fitness into one hybrid membership. Virtuagym will be the foundation app that will allow members to get guidance on exercise and nutrition, communicate and be coached by their PTs, and even signup, schedule, and pay for their services.
#Utime crash series#
The partnership with Virtuagym is the first of a series of fitness collaborations that UTime Fitness has in the works.
UTime Fitness approached their hybrid membership offering from the lens of members, staff, and the gym owner, and we were excited to work with a company that shared our values in fitness and in providing solutions, states Paul Braam, CEO and Cofounder of Virtuagym. They approached us as a partner within a shared ecosystem, which is exactly how we view ourselves, an enabler in the fitness industry through our gym management, coaching, and member engagement solutions. "UTime Fitness approached Virtuagym not as a vendor or a service provider. The first step was finding partners who shared the same vision and had the capability of making it happen. The new direction included a deep dive into the intricate processes required to make a fully integrated, seamless, and hybrid membership possible. "The pandemic just magnified the demand for it."Īrmed with the experience of leading an entire region through the uncertainty of COVID-19 in 2020, Rey recently took on the leadership at UTime Fitness as CEO and Managing Partner to address these gaps in 2021. "This has been a prevailing sentiment within the industry for years," adds Rey. With the amount of tech that has gone into fitness development, it is surprising that no one has pushed for a fully hybrid tier yet" Rey says.īoth the abundance of options and the lack of seamless solutions for consumers is discouraging for those who want to be healthier without having to manage multiple solutions on their memberships and their mobile. If there are, it would be a difficult or an inconvenient experience with an expensive price tag. "No one in the market is enabling consumers to have the best of both worlds. In the US alone, gyms nationwide are back up to 83% of their pre-pandemic foot traffic levels. The company was founded by Minfei Bao, Junlin Zhou and Bo Tang in June 2008 and is headquartered in Shenzhen, China.While there were 656 million downloads worldwide of fitness apps as the pandemic started, recent studies show that more and more people also want the option to go back to the gym in person as well. It operates through two in-house brands, “UTime,” which is known as middle-to-high end label and targets middle class consumers from emerging markets and “Do”, as low-to mid-end brand, is positioned to the majority of grassroots consumers and price-sensitive consumers in emerging markets.
The company operations are based in China whereas most of the products are sold globally, including India, Brazil, the United States, and other emerging markets in South Asia and Africa as well as Europe. The firm also provides Electronics Manufacturing Services, including Original Equipment Manufacturer and Original Design Manufacturer services, for well-known brands, such as TCL Communication Technology Holdings, Ltd., a subsidiary of TCL Corp., Haier Electronics Group Co., Ltd., a subsidiary of Haier Group Corp., and Quality One Wireless LLC, based in Orlando, Florida. engages in the design, development, production, sales and brand operation of mobile phones, accessories and related consumer electronics.
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